EXPLORING THE IMPACT OF DREAM OF THE RED CHAMBER VIDEO VIEWING ON JUNIOR HIGH SCHOOL STUDENTS LEARNING ENGAGEMENT IN CHINESE LANGUAGE CLASSES

This study investigates the relationships among learning interest, flow experience, student engagement, and perceived utilitarian value in the context of multimedia-enhanced Chinese language instruction focusing on Dream of the Red Chamber. Guided by social cognitive theory and Csikszentmihalyis flow theory, this research examined how instructional multimedia materials influence students learning processes and outcomes. Using a purposive sampling method, 79 valid questionnaires were collected from junior high school students. The research employed Partial Least Squares (PLS) analysis via Visual PLS 1.04 to assess both measurement and structural models. Results indicate that students with higher flow experience exhibit greater learning engagement (beta = .342, p < .001), and those with higher learning interest demonstrate more active engagement in the learning process (beta = .502, p< .001). Furthermore, higher levels of learning engagement are positively associated with stronger perceptions of the practical value of learning (beta = .602, p < .001). These findings provide empirical support for the effectiveness of multimedia integration in Chinese language education and offer practical insights for enhancing student motivation and engagement through technology-enhanced literary instruction.