30May 2025

INTELLECTUAL PROPERTY RIGHTS IN THE DIGITAL AGE: ISSUES AND SOLUTIONS

  • Assistant Professor in Commerce, Bankim Sardar College (Calcutta University), Kolkata (West Bengal), India
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The rapid advancement of digital technology has revolutionized the creation, distribution, and consumption of intellectual property (IP). At the same time as this alteration has enabled global get admission to information and creative content, it has moreover offered massive demanding situations for highbrow property Rights (IPR). Problems which encompass digital piracy, copyright infringement, and the unauthorized distribution of digital content material have come to be great, foremost to economic losses for content material fabric creators, groups, and industries.Moreover, the ease of replication and distribution on line platforms has made enforcement of IPR more complicated, with conventional criminal frameworks suffering to maintain tempo with evolving digital threats. To deal with those demanding situations, the paper proposes a multi-faceted approach that consists of strengthening international felony frameworks, leveraging rising technology together with block chain and synthetic intelligence for digital content protection, and enhancing cooperation between governments, private entities, and content material-sharing systems. Moreover, it emphasizes the function of public awareness in selling moral virtual intake. This paper explores the important thing demanding situations going through IPR in the digital generation, including the constraints of existing felony frameworks, the upward push of counterfeit items in e-trade, and the impact of peer-to-peer file sharing and streaming offerings. It further examines the effectiveness of current Digital Rights Management (DRM) systems and highlights the ethical and economic implications of weak intellectual property protections.By analysing case studies and contemporary trends, this study provides insights into how policymakers and stakeholders can balance innovation with the protection of intellectual property. The findings underscore the need for an international, era-driven, and collaborative technique to safeguarding IPR at the same time as ensuring equitable get admission to expertise and culture within the virtual age.


[Nibeditamallick (2025); INTELLECTUAL PROPERTY RIGHTS IN THE DIGITAL AGE: ISSUES AND SOLUTIONS Int. J. of Adv. Res. (May). 1089-1095] (ISSN 2320-5407). www.journalijar.com


NIBEDITA MALLICK
BANKIM SARDAR COLLEGE(CALCUTTA UNIVERSITY)
India

DOI:


Article DOI: 10.21474/IJAR01/20997      
DOI URL: https://dx.doi.org/10.21474/IJAR01/20997