STRATEGIES TO REDUCE NOISE IN BUSINESS COMMUNICATIONS: A FOCUS ON INTERPERSONAL COMMUNICATION, TIME MANAGEMENT, AND AI INTEGRATION

In the evolving landscape Business communication, effectively managing interpersonal interactions between sales and purchasing teams is critical. This paper explores strategies that reduce noise and minimize wasted time across various communication channels namely in person meetings, emails, chat applications, video conferencing, informational videos, brochures, forums, phone calls, and text messaging. Additionally, it discusses the potential of artificial intelligence (AI) to enhance these communication events by providing tools for automation, personalization, and data analytics. The findings emphasize that integrating modern communication strategies and AI solutions can significantly improve organizational efficiency and strengthen B2B relationships.