EFFECTIVE EMPLOYEE RETENTION STRATEGIES FOR IT INDUSTRY: AN ANALYSIS OF EMPLOYEE OPINION ON SELECT EFFECTIVE STRATEGIES IN HYDERABAD CITY
- RESEARCH SCHOLAR (PART-TIME), DEPARTMENT OF BUSINESS MANAGEMENT, YOGI VEMANA UNIVERSITY, KADAPA 516005, ANDHRA PRADESH, INDIA.
- Assistant Professor, Anantha Lakshmi Institute of Technology & Sciences, Anantapur 515721, Andhra Pradesh, India.
- Assistant Professor & Research Supervisor, Department of Business Management, Yogi Vemana University, Kadapa 516005, Andhra Pradesh, India.
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Employee retention is a critical challenge in the Information Technology (IT) industry, where skilled professionals frequently seek better opportunities. This study aims to identify and analyze employee opinions on the most effective retention strategies in the context of Hyderabad, one of Indias prominent IT hubs. Data was collected through structured questionnaires from 150 IT employees working in mid-sized and large IT firms. The results indicate that key factors influencing retention include career growth opportunities, work-life balance, salary benefits, employee engagement, and leadership support. The study emphasizes the growing importance of non-monetary strategies alongside traditional benefits and provides practical recommendations for HR leaders to strengthen their employee retention frameworks.
[A.Raghavendra Prasa and S. Subba Reddy (2025); EFFECTIVE EMPLOYEE RETENTION STRATEGIES FOR IT INDUSTRY: AN ANALYSIS OF EMPLOYEE OPINION ON SELECT EFFECTIVE STRATEGIES IN HYDERABAD CITY Int. J. of Adv. Res. (Jul). 682-687] (ISSN 2320-5407). www.journalijar.com
