DIGITAL TRANSFORMATION IN BUSINESS: A COMPARATIVE STUDY OF E-COMMERCE PLATFORMS

E-commerce platforms which enable seamless online transactions have emerged as a result of the technological advancements of enterprises, which has significantly changed the digital transformation of business. This change has been driven by quick innovations in technology like block chain, cloud computing, big data analytics, and artificial intelligence (AI), which enable businesses to enhance supply chain management, optimize processes, and boost customer involvement.

This study examines the effects of digital transformation on business operations by comparing the leading e-commerce sector by evaluating factors likes scalability, security, user experience, and technology adoption. The study also examines how automation, AI-powered recommendation systems, and Omni channel strategies are changing customer relationships and business productivity. The report also examines how cyber security, legal frameworks, and shifts in consumer behavior have influenced e-commerce platforms. According to the research, companies should carefully consider the platforms they use based on their own needs, industry standards, and technological advancements. It also forecasts emerging trends that will impact digital business in the future, such as met averse commerce, predictive  analytics driven by AI, and the integration of decentralized banking systems into e-commerce platforms