A NEW JAPAN AUTOMOBILE PRODUCTION ENGINEERING MODEL FOR REALIZING CUSTOMER VALUE CREATION

In this study, the author has established a New Japan Automobile Production Engineering Model (NJ APEM) for realizing attractive car creation 21C. Specifically, to strengthen auto-corporate management for realizing customer value creation, NJ APEM develops a dual scientific methodology Customer Science principle (CSp) and Science SQC in Science TQM activity.To precisely grasp the customers preferences this model contains a dual management technology:Exterior design engineering strategy and Driving performance design engineering strategy through 3 domains of the designing, manufacturing and sales marketing using Strategic Stratified Task Team Model (SSTTM) for excellent QCD activities employing New JIT strategy. Concretely, by developing Intelligent Customer Information Marketing Model (ICIMM), NJ APEM consists of 3 core models: the (1) New Automobile Product Development Design Model(NA PDDM),(2)New Japan Dual Production Management Model (NJ-DPMM) with both of the NA Global Production Model and NA-Global Manufacturing Model (NA-GPM and NA-GMM), and (3) New Automobile Sales Marketing Model(NA SMM)with the New Automobile Sales Marketing Model(NA SMM.As those results and effects,the validity of NJ APEM has been verified through actual applications in Toyota and others.