TRADE AND COMMERCE USING ARTIFICIAL INTELLIGENCE - ROLE OF AI IN ACADEMIC TRANSFORMATION

Artificial intelligence is fundamentally changing the way trade and commerce operate, boosting efficiency, optimizing processes, and enabling smart, data-led decisions. Businesses of all sizes, from multinational corporations to small and medium enterprises (SME), are quickly adopting AI to remain competitive in a dynamic global marketplace.In e-commerce and retail, AI is the driving force behind personalized shopping experiences. It powers product recommendation systems, targeted advertising, and responsive customer service chat bots. These applications allow businesses to gain deep insights into consumer behavior, anticipate buying trends, and significantly improve the user journey. AI also plays a crucial role in managing stock, setting optimal prices, and detecting fraud, which helps increase profitability and reduce losses.When it comes to international trade, AI tools are used to forecast demand, analyze global market shifts, and identify unusual patterns in trade flows. AI-powered platforms can automate complex paperwork, speed up customs processes, and improve transparency in cross-border transactions.Within the fields of logistics and supply chain management, AI is a game-changer. It improves efficiency through intelligent route planning, predictive demand modeling, and real-time tracking of goods. These applications help businesses lower shipping costs, cut down on delivery times, and enhance customer satisfaction.