FACTORS OF ENTREPRENEURIAL FAILURE IN THE ART AND CRAFTS SECTOR: THE CASE OF THE GRAND-BASSAM ART AND CRAFTS VILLAGE

  • National Institute of Youth and Sport, Felix Houphoue Boigny University of Abidjan, Management Sciences, Specialization in Entrepreneurship.
  • Laboratory of Social Dynamics, Education, Sport, and Human Development (Ladys-ES-DH, National Institute of Youth, Physical Education and Sport, University of Abomey-Calavi INJEPS/UAC) - Benin.University of Abomey-Calavi.
  • National Institute of Youth and Sport, Specialization in Entrepreneurship.
  • Assistant Professor in Economics and Development, Alassane Ouattara University-BOUAKE.
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This study, entitled "Factors of Entrepreneurial Failure in the Arts and Crafts Sector: The Case of the Grand-Bassam Craft Village," aims to identify the factors of entrepreneurial failure in the arts and crafts sector in general, and in the Grand-Bassam craft village in particular.This qualitative research involved 20 subjects.The results show that entrepreneurial failures in arts and crafts, particularly in Grand-Bassam, are often caused by a lack of financial resources, difficult access to credit, weak product promotion, and a shortage of young apprentices and skilled master craftspeople to pass on their expertise.Other factors include marketing difficulties, competition, and a lack of technical and management support.

[Yeo Songuifolo, Fofana Elie, Akouete C. David, Djatoamasarrafodjo, Pr Anasse Adja Anasseaugustin and Latte Ekoudoulasme Basile Parfait (2025); FACTORS OF ENTREPRENEURIAL FAILURE IN THE ART AND CRAFTS SECTOR: THE CASE OF THE GRAND-BASSAM ART AND CRAFTS VILLAGE Int. J. of Adv. Res. (Oct). 674-685] (ISSN 2320-5407). www.journalijar.com

Dr Adolphe AHONNON

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