31Aug 2015

A Customized Analytical model to assist ecommerce firms in devising business strategies

  • Department of Mechanical Engineering, Delhi Technological University Shahbad Daulatpur, Main Bawana Road, New Delhi, India.
  • Marketing Branch, ICFAI University ICFAI Business School, Gurgaon, Haryana .
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This paper identifies, customizes and proposes an analytical model taking into consideration various metrics and analytical tools available in order to support ecommerce firm in their decision making process while analyzing data generated from their website and accordingly devise their business strategies. This analytical model is based the application of big data analytics which will helps ecommerce firm in prioritizing departments and identifying customers which are most favorable for their business.

[Sagar Agarwal, Pawan Agarwal, Kounal Gupta, Mayank Garg (2015); A Customized Analytical model to assist ecommerce firms in devising business strategies Int. J. of Adv. Res. 3 (Aug). 442-449] (ISSN 2320-5407). www.journalijar.com

Sagar Agarwal

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