RESEARCH QUESTION: THE PSYCHOLOGY OF COLOR: HOW COLOR INFLUENCES HUMAN THOUGHT, EMOTION, AND BEHAVIOR

This study examines whether colour has a significant impact on human mind, emotion, and behavior as evidenced by recent scientific studies in the field of colour psychology. To determine the physiological and psychological influences of colours on human cognition and emotion, studies from psychology-focused databases such as PubMed Central were reviewed. What the findings did reveal is that colours do stimulate measurable physiological and emotional responses: blue tends to lower blood pressure, improve creativity and productivity. At the same time, green reduces stress but increases eye strain. Red may raise an awareness of danger or prompt a fight-or-flight response from viewers. The research demonstrates that while colour psychology is solidly grounded in science, its effects are less overt than they might appear to be. While applications need to consider individual and cultural differences, practical implications for businesses, healthcare facilities, or educational settings can be drawn from these results. This study suggests that colour is meaningful, psychologically potent, and can be wielded to advantageous ends if used subtly and in the right places.