RESEARCH ON INNOVATIVE PATHWAYS FOR ONLINE IDEOLOGICAL AND POLITICAL EDUCATION IN CHINA HIGHER EDUCATION INSTITUTIONS IN THE ERA OF CONVERGED MEDIA

  • Jiangsu Vocational Institute of Commerce ,Nanjing, China.
  • Nanjing Forestry University, Nanjing, China.
  • Abstract
  • Keywords
  • Cite This Article as
  • Corresponding Author

The deepening development of the integrated media era has profoundly transformed the information dissemination ecosystem and youth cognitive patterns, presenting new challenges and opportunities for online ideological and political education in higher education institutions. Based on research into the physical and mental characteristics, information reception habits, and value recognition mechanisms of contemporary university students, this paper systematically analyzes the structural misconceptions currently facing online ideological and political education in higher education institutions across three dimensions: audience, media, and supply. It proposes innovative strategies for online ideological and political education in higher education institutions with the goal of winning over the youth.This study proposes establishing a content production mechanism centered on youth resonance to drive the transformation of ideological and political education from one way indoctrination to two way interaction, and from formalistic dissemination to emotional connection. This approach aims to achieve the effective integration and value guidance of ideological and political education within the youth demographic. This study, as a key initiative to break through the limitations of traditional educational paradigms in the era of converged media, aims to establish an online ideological and political education system that aligns with the principles of converged media communication and resonates with the developmental patterns and cognitive characteristics of young people. It seeks to enhance the effectiveness of online education and fulfill the fundamental mission of fostering virtue and cultivating talent with high quality. The research will be conducted between 2025 and 2027 across multiple projects, including studies on the effectiveness and improvement of online ideological and political education for university students.

[Wenfeng Xie and Li Shen (2025); RESEARCH ON INNOVATIVE PATHWAYS FOR ONLINE IDEOLOGICAL AND POLITICAL EDUCATION IN CHINA HIGHER EDUCATION INSTITUTIONS IN THE ERA OF CONVERGED MEDIA Int. J. of Adv. Res. (Dec). 85-93] (ISSN 2320-5407). www.journalijar.com

Wenfeng Xie
Jiangsu Vocational Institute of Commerce , Nanjing, China
China

Download Full Paper

Download PDF No. of Downloads: 0 | No. of Views: 2