USES OF COMMUNICATION CHANNELS FOR BUILDING AWARENESS IN DISASTER RISK REDUCTION: A CASE STUDY ON SHUSHILAN

Global climate change Bangladesh is considered as one of the most vulnerable nations internationally due to its geographical position and is experiencing recurrent natural disasters. Communities in coastal areas, such as Satkhira, are under threat by cyclones, flooding, saline intrusion, waterlogging, and riverbank erosion. Effective communication encompasses an essential role in mitigating disaster vulnerability by enhancing risk awareness, preparedness, and community resilience. This study analyzes the communication approaches employed by the non-governmental organization (NGO) Shushilan for disaster risk reduction (DRR) in Satkhira, Bangladesh. A qualitative case study approach was employed, selecting 100 respondents, with data collected alongside 10 key informant interviews with organizational officials. The nature of disaster-related communications were assessed by content analysis of Shushilans training materials, program documents, and communication channels. Results demonstrate that, when utilized effectively, participatory and two-way communication approaches can significantly enhance community preparedness and adaptive capability. Shushilans utilization of the local language for awareness initiatives, community gatherings, and folk and local media has effectively integrated scientific knowledge with personal experience. These communication methods enhance awareness, foster unity, and promote disaster preparedness at the grassroots level. However, factors such as project duration, financial constraints, and infrastructure barriers restrict the sustainability and scope of interventions. Communication is not merely an exchange of information; it is a developing process that increases capacity, fosters cooperation, and builds enduring resilience in disaster-prone areas such as Satkhira.