CONSCIOUS CONSUMERISM: DOES CORPORATE SOCIAL RESPONSIBILITY INFLUENCES INDIAN RETAIL MARKET PURCHASE DECISIONS

  • Associate Professor, Department of Commerce, Government Arts College(Affiliated to Bharathidasan Univerisy), Tiruchy -620022, Tamilnadu, INDIA.
  • Assistant Professor, Department of Commerce Computer Applications Aiman College of Arts and Science for Women, Tiruchy -620021, Tamilnadu, INDIA.
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Introduction:This exploratory study investigates the role of environmental sustainability in mediating the relationship between consumer priorities and purchasing decisions in Indias retail market. 

[Narsis and Mageshwari G (2026); CONSCIOUS CONSUMERISM: DOES CORPORATE SOCIAL RESPONSIBILITY INFLUENCES INDIAN RETAIL MARKET PURCHASE DECISIONS Int. J. of Adv. Res. (Jan). 1177-1192] (ISSN 2320-5407). www.journalijar.com

NARSIS
Associate Professor
India

DOI:

Article DOI: 10.21474/IJAR01/22654      
DOI URL: https://dx.doi.org/10.21474/IJAR01/22654

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