UNDERSTANDING AND USES MADE OF ARTIFICIAL INTELLIGENCE BY ENTREPRENEURS IN COTE DIVOIRE

Studies on entrepreneurship and artificial intelligence are common. A subset focuses on the uses of AI by entrepreneurs. Others adopt the perspective of incubators and accelerators for a more efficient company selection process, or the positioning of investors, to analyze how AI proves useful for an optimized analysis of companies seeking financingIn Cote d'Ivoire,no studies were conducted before on the understanding of artificial intelligence and its uses by entrepreneurs.We conducted a survey of entrepreneurs aged 20 to 60, operating in various industry sectors,including agriculture,beauty,entertainment and telecommunicationsThe aim was to assess the percentage of entrepreneurs able to define AI, the proportion who knew how to use it in their businesses, and to identify the most common use cases.The results show that over 95% of the entrepreneurs claimed to know what AI is, but that only 65% of the proposed definitions were valid.Furthermore, 55% claimed to know how to use AI within their businesses.Use cases vary but most of those can be grouped into three main categories: improving customer experience,making predictions,and creating innovative content.Additional avenues for research would be to measure the gains(market share, revenue) generated using artificial intelligence.