FROM REACTION TO RESULTS: MEASURING THE EFFECTIVENESS OF HALAL TRAINING PROGRAMS USING KIRKPATRICKS MODEL

The rapid expansion of the halal industry has intensified the need for competent human capital capable of safeguarding halal integrity across diverse sectors. While halal training programmes are widely implemented, systematic evaluations of their effectiveness particularly from a governance and management perspectivere main limited. This study evaluates the effectiveness of halal training programmes using Kirkpatricks Four-Level Training Evaluation Model (reaction, learning, behaviour, and results). Adopting a qualitative case study approach, data were collected through semi-structured interviews with three certified trainers from two halal training providers in Perak, Malaysia, supported by document analysis and observation. The findings indicate that halal training programmes generally generate positive participant reactions and enhance foundational knowledge of halal requirements, especially related to the Halal Assurance System. However, behavioural change and organisational outcomes are strongly influenced by management commitment, organisational culture, and post-training governance mechanisms. This study contributes to the halal governance and Islamic management literature by demonstrating the applicability of Kirkpatricks model within a values-driven and compliance-based industry context. Practical and policy implications are discussed to support the institutionalisation of effective halal training evaluation.