FROM ONLINE SPACES TO URBAN GOVERNANCE: POLITICAL SOCIALIZATION VIA SOCIAL-MEDIA AMONG ISLAMABAD PAKISTAN UNIVERSITY STUDENTS

Online venues, especially social media platforms, have become more important in the modern digital age for political socialization, especially among young people. With an eye on urban government, this study investigates the effects of political socialization on university students offline political engagement and perceptions of their own political efficacy through social media. In this study, 375 undergraduate and graduate students had their survey data analyzed using a quantitative research approach. This study looks at the connection between being politically active online, being politically conscious, and actually getting involved in politics. The results shows that college students rely heavily on social media to be informed about politics and have a strong sense of political agency. An individual\'s belief in their own political impact and their engagement in offline political processes as they pertain to city administration are both positively correlated with their degree of political engagement on the internet. It appears that social media plays a vital role in the modern process of political socialization, since there is a strong relationship between political knowledge, online involvement, and offline activity. Digital platforms are changing the way young people get involved in politics, and this study highlights the social significance of these platforms and their potential to improve participatory city planning.