ARTIFICIAL INTELLIGENCE ON CONSUMER BUYING BEHAVIOUR- A LITERATURE REVIEW
- Assistant Professor Department of Management Studies, Visvesvaraya Technological University Center for Postgraduate Studies, Mysuru, Karnataka, India.
- Research Scholar Department of Management Studies, Visvesvaraya Technological University Center for Postgraduate Studies, Mysuru, Karnataka, India.
- Student Department of Management Studies, Visvesvaraya Technological University Center for Postgraduate Studies, Mysuru, Karnataka, India.
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Abstract
Artificial Intelligence (AI) is transforming the way individuals shop and make their purchase decisions. It helps companies to know phrases of consumer like by analyzing their online searches, previous purchases and preferences. Due to this, customers will notice tailor-made product recommendations, ads, and offers that suit their needs better. Customers can also be assisted by AI applications such as chatbots and virtual assistants that can provide quick answers to their questions and provide guidance throughout the shopping process. It facilitates the process of buying more easily, conveniently and quickly. This leads to improved customer satisfaction, and customers tend to believe and be loyal to particular brands.
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How to Cite This Article
Manjunatha M K (2026); ARTIFICIAL INTELLIGENCE ON CONSUMER BUYING BEHAVIOUR- A LITERATURE REVIEW, International Journal of Advanced Research (IJAR), 14 (03), 1530-1535, ISSN 2320-5407. DOI: https://doi.org/10.21474/IJAR01/23140
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