POPULAR CULTURES AND THEIR LINKS: THE EVOLUTION OF MEANS OF EXCHANGE IN THE CROSS RIVER REGION

  • Department of History and International Studies University of Calabar - Nigeria.
  • Department of Religious and Cultural Studies, University of Calabar, Calabar.
  • Department of Philosophy and Leadership Studies, University of Calabar, Calabar.
  • Institute of Public Policy and Administration, University of Calabar.
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The term popular culture has different meanings depending on who defines it and the context in which it is used. It involves the dynamic aspects of our lives, which are often subjected to rapid change, especially in this era of technological advancements. Thus, interrogating money within the context of popular culture is necessary, given its practical significance in people's everyday lives. Relying mainly on secondary sources, the paper uses the Cross River area to show how currency has evolved over time and across space. As the ‘culture of the people,’ popular culture is determined by the interactions between people in their everyday activities the exchange of goods and services. The affordability of all of these can only be possible with a mutually acceptable medium of exchange. Money is an aspect of the people’s culture that allows a heterogeneous population to evolve not only as a medium of exchange but also as a collective identity. The paper concludes that, although it is difficult to imagine a world without popular culture, it is equally challenging to imagine a world without money, since money is the means of attaining and sustaining popular culture.


Irom Obar Ayami et, al (2026); POPULAR CULTURES AND THEIR LINKS: THE EVOLUTION OF MEANS OF EXCHANGE IN THE CROSS RIVER REGION, Int. J. of Adv. Res., 14 (05), 382-391, ISSN 2320-5407. DOI URL: https://dx.doi.org/10.21474/IJAR01/23442


Patrick O. ODEY
Department of History and International Studies University of Calabar - Nigeria.
Nigeria

DOI:


Article DOI: 10.21474/IJAR01/23442      
DOI URL: https://dx.doi.org/10.21474/IJAR01/23442