AN ASSESSMENT ON THE DIGITAL FACEBOOK PAGE AS MEANS OF INFORMATION DISSEMINATION

The high demand of e-governance and its use of social media has recently been a focus of several communication studies. Due to the need for isolation, communities tend to rely on social media platforms, such as Facebook, to gather information on health and safety protocols. In turn, local government units set up their social media accounts to aid in disseminating necessary content.This demand is not only observable in local government units but as well as in smaller sections of the government such as the Sangguniang Barangay (SB). Among the several SBs in City of Malolos that set up a Facebook account or page are Barangay Sumapang Matanda, Barangay Santisima Trinidad and Barangay Catmon.The prime objective of this study is to assess the level of engagement of barangay citizens in using the Official Facebook page of their barangay by identifying and describing the users of the said social media through their likes, comments and shares on Facebook, then assessing the digital content of the respective Facebook pages of the barangays (SBs) to assist in the improvement of its Facebook pages.