IMPACT OF GST AMONG FMCG PRODUCTS IN SALEM DISTRICT - TAMILNADU

A major change to Indias tax system, the Goods and Services Tax (GST) was implemented to simplify the tax code and do away with cascading levies. This study looks into how the GST has affected fast-moving consumer goods (FMCG) in Tamil Nadu, Salem District. The study focuses on the effects of GST on FMCG product price, sales volume,consumer behavior, and market dynamics in general. The study intends to shed light on the benefits and difficulties associated with the introduction of GST in Salems FMCG industry using a combination of qualitative and quantitative analyses. The results show a mixed effect, with worries about price volatility and compliance coexisting with improvements in market functioning.