ARTIFICIAL INTELLIGENCE AS A MORAL PHENOMENON: RETHINKING THE ETHICAL NEUTRALITY OF ALGORITHMIC SYSTEMS THROUGH ROUSSEAU

Much of the contemporary discussion on Artificial Intelligence (AI) assumes that AI systems are ethically neutral tools whose moral significance depends largely on how human beings choose to design, deploy, regulate, or use them. This article challenges that assumption by arguing that AI should be understood not merely as a technological instrument but as a moral phenomenon. The central claim is that AI is already morally constituted before it is put to use because human values, assumptions, priorities, and judgments are embedded in its design, training data, algorithms, and modes of deployment. At the same time, AI increasingly shapes the environments within which human moral decisions are made, thereby influencing social practices, institutional processes, and patterns of human interaction. The study adopts a conceptual and philosophical approach, drawing particularly on Jean-Jacques Rousseau\'s account of moral formation. Rousseau\'s insight that moral order emerges within humanly created social structures provides a useful framework for understanding AI as a system that is itself a product of collective human values and choices. Through a critical engagement with arguments for technological neutrality, alongside perspectives from philosophy of technology, information ethics, and algorithmic governance, the article demonstrates that AI cannot be separated from questions of morality. AI systems classify, predict, recommend, and make decisions in ways that embody normative assumptions and shape human understanding of the world. The article concludes that AI should be regarded as a morally saturated socio-technical infrastructure rather than a neutral computational tool. Recognising this shifts ethical inquiry beyond questions of external regulation toward a deeper examination of the moral constitution of AI itself. In doing so, the study contributes to ongoing debates in AI ethics and offers a framework for understanding the increasingly pervasive role of AI in contemporary society.