CARTOON VIEWING AND ITS IMPACT ON SCHOOL-GOING CHILDREN: EVIDENCE FROM DHAKA CITY, BANGLADESH

Background: The objective of this study is to examine the impact of cartoon programs on childrens behavior. Cartoon programs not only attract children through their entertaining content but also instill both positive and negative habits. The factors that shape children's impressionable minds are largely found in the environment in which they grow up, including the media content to which they are exposed daily. Although cartoons are believed to influence children's behavior, the natures of this influence and the extent to which parents and children are aware of it have not been adequately explored in the context of Bangladesh. Methods: Therefore, this study sought to examine the influence of cartoons on the social behavior of Bangladeshi children from the perspectives of both parents and children. A survey research design was adopted for the study. Data were collected from 70 students and their parents through questionnaires, interviews, and focus group discussions. A descriptive method was used for data analysis. Results: The findings show that both children and parents share a similar perception of the influence of cartoons, viewing it largely as positive. Cartoons were found to help children improve their spoken English, learn about inventions, develop moral values, and remain constructively engaged during their leisure time. However, some parents expressed concerns that certain cartoons may have negative effects on childrens behavior. Conclusion: Therefore, appropriate regulations and parental guidance are necessary to minimize these adverse influences. The study recommends that parents make a conscious effort to monitor the cartoons their children watch and ensure that the content is appropriate for their age and daily activities.