THE INFLUENCE OF HOUSEHOLD STATUS ON FINANCIAL LITERACY AND INVESTMENT AWARENESS: A STUDY OF YOUNG ADULTS IN DELHI NCR

Financial literacy and investment awareness are increasingly recognized as essential components of individual financial well being, particularly among young adults who are beginning to engage with financial decision making. This study examines the relationship between household status and the levels of financial literacy and investment awareness among individuals aged 16-22 years in the National Capital Region (NCR) of Delhi, India. The research further investigates whether differences exist between respondents belonging to business-oriented and salaried households. Primary data were collected from respondents through a structured questionnaire administered using Google Forms and selected through convenience sampling. Investment awareness was measured using Likert-scale statements, while financial literacy was assessed through multiple-choice questions covering fundamental financial concepts. Household status was operationalized as a composite socioeconomic indicator derived from household income and parental education.