Prospects of E­commerce in online market place of Bangladesh: Lessons from the operations of Kaymu.com.bd

Internet is a globally interconnected network that includes millions of people, corporate body and government. Online marketing has become the storefront process for many of the world’s largest companies. Online marketing is a part of e­business. It can be learned as digital marketing, web marketing. E­marketing or internet marketing is the marketing of products or services over the internet. The e­markets of tomorrow may have little resemblance to the markets of today. To evaluate the overall prospect of e­commerce in the online marketing business is the main goal of the study. Here, one of the biggest names of the online marketing arena is Kaymu.com.bd has been chosen for the case study. This case, mainly deductive approach of research is followed along with the appropriate combination of inductive method. The commercial feasibility often an online market place and acceptability of on consumers has been attempted deriving in this study with the help of financial results and other indices of its overall performance. The results and analyses indicates a potential growth in business through great success story of Kaymu.com.bd and at the same time, the regulatory and other strong challenges are still found to be threatening. Finally, the study illustrates the significance of setting booming and retaining online market place in Bangladesh from the experiences of Kaymu Bangladesh.