Perceived Attributes of Home-made Concentrate Technique Adopted by Buffalo Dairy Entrepreneurs and its Correlation with their Personal Socio-economic Characteristics.

The purpose of this research was to test the applicability of Rogers? theory of innovation diffusion as it relates to measure the perceived attributes of innovations of homemade concentrate technique and to identify whether technique provides overall assessment of the experience of applying them and states whether it is a success or failure, partially or fully. A scale developed by D.A.Nithya Shree and B.S. Siddaramaiah (1996) was used to collect data from peri-urban areas of Marathwada region of Maharashtra by selecting 150 buffalo dairy entrepreneurs during March 2015 on the perceived attributes including relative advantage, compatibility, complexity and practicability by structured interview schedule individually. Regarding relative advantage, the technique was perceived as multiple beneficial, times saving, exorbitant about net profitability, regular in consistency of profit. The technique was independent in relational compatibility, recognizable in social compatibility, compatible with physical compatibility, acceptable in cultural compatibility, and feasible in situational compatibility. In complexity, technique was labour saving, abundant in resource complexity, adoptable in application complexity, easier in cognitive complexity and practicably visible, demonstrable, trialable, reliable. The average attribute of technique had highly significant relationship with social participation, source of information, extension contact, market related information while significant correlation with age, annual income, economic motivation, knowledge level and non-significant relationship with education, herd size, training participation, and adoption level of feeding practices. To increase the rate of adoption, technique should be made commercially feasible with need based research through entrepreneur-scientist-extension-worker interactions, participatory technology appraisal methods, exposure visits and training.