A STUDY OF WORK ENVIRONMENT OF MARKETING PROFESSIONALS AND IMPORTANCE OF EMPLOYEE ENGAGEMENT WITH REFERENCE TO PHARMACEUTICAL INDUSTRY IN COIMBATORE REGION, TAMILNADU.
- Research scholar, Bharathiar University, Coimbatore-45.
- Assistant Professor, Department of Commerce, Government Arts College, Udumalpet.
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In this article the researcher has endeavored to delve into the prevailing impact of the factor, ?Employee Engagement? and consequential effect, Retention of field staffs within pharmaceutical companies across demographic profile of Coimbatore region, Tamilnadu. The importance of employee engagement is highlighted in relation to the Job resources and there by promoting the Retention of high performance yielding employees. The data collection was based on a survey which was carried out by Researcher on employee engagement in the Pharmaceutical industries, among the employees, in the field.
[J. John manoharan and N. Kathirvel. (2016); A STUDY OF WORK ENVIRONMENT OF MARKETING PROFESSIONALS AND IMPORTANCE OF EMPLOYEE ENGAGEMENT WITH REFERENCE TO PHARMACEUTICAL INDUSTRY IN COIMBATORE REGION, TAMILNADU. Int. J. of Adv. Res. 4 (Mar). 1697-1704] (ISSN 2320-5407). www.journalijar.com
