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Societal Groups as a Precursor of Consumer Durables Brand Selection in Indian Online Retail Market.
Satish Chandra Ojha.
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Vol. 5, Issue 01, Jan. 2017
Paper Submission: 28 Jan. 2017
Author Notification: 7 to 10 days
Journal Publication: 30 Jan. 2017
Impact Factor: 7.337IC Value 94.33
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