Influence Of Service Quality On Customer Satisfaction Across Different Demographic Variables Within Kuwait Medical Retail Business
Submitted by : | Dr. Maha Magdy M. Ali |
University: | SBS Swiss Business School |
E-mail : | mmgg94@yahoo.com |
Supervisor's Name : | DR. BEENU MAGO |
Year of award : | 2020 |
Awards : | Doctor of Business Administration |
In the current business environment high-grade service delivery is the key to success for any business operating in the industry of service. The objectives of current research are to identify the influence of different dimensions of services quality [TAN RES REL ASSUR and EMP] on the satisfaction of the customers and to evaluate the impact of quality of service on satisfaction of customer through diverse demographic variables within the retail medical business of Kuwait and finally. A sample was chosen using the formula n [p (1-p) z2 E2]. Data were studied using the statistical software SPSS 21 software. The results of ANOVA test show that ASSUR REL EMP CS and RES has...
1. CHAPTER ONE: INTRODUCTION
2. CHAPTER TWO: LITERATURE REVIEW
3. CHAPTERTHREE:PROCEDURES AND METHODOLOGIES
4. CHAPTER FOUR: RESEARCH FINDINGS
5. CHAPTER FIVE: CASE STUDY
CHAPTER SIX DISCUSSION, CONCLUSION, AND RECOMMENDATIONS FOR FUTURE RESEARCH
Download PDF