Influence Of Service Quality On Customer Satisfaction Across Different Demographic Variables Within Kuwait Medical Retail Business

Submitted by : Dr. Maha Magdy M. Ali
University: SBS Swiss Business School
E-mail : mmgg94@yahoo.com
Supervisor's Name : DR. BEENU MAGO
Year of award : 2020
Awards : Doctor of Business Administration
Summary of Thesis

pstrongIn the current business environment high-grade service delivery is the key to success for any business operating in the industry of service. The objectives of current research are to identify the influence of different dimensions of services quality [TAN RES REL ASSUR and EMP] on the satisfaction of the customers and to evaluate the impact of quality of service on satisfaction of customer through diverse demographic variables within the retail medical business of Kuwait and finally. A sample was chosen using the formula n [p (1-p) z2 E2]. Data were studied using the statistical software SPSS 21 software. The results of ANOVA test show that ASSUR REL EMP CS ...

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THESIS CHAPTER SCHEME

1.    CHAPTER ONE: INTRODUCTION

2.    CHAPTER TWO: LITERATURE REVIEW

3.    CHAPTERTHREE:PROCEDURES AND METHODOLOGIES

4.    CHAPTER FOUR: RESEARCH FINDINGS

5.    CHAPTER FIVE: CASE STUDY

CHAPTER SIX DISCUSSION, CONCLUSION, AND RECOMMENDATIONS FOR FUTURE RESEARCH


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