CRM FOR INDIA.

The present day customer is not the same who was few years back. The business deal with the present day customer is very sensitive deal. Gone are the days when the customer buy what ever was available to him. The present day customer is the person who is well versed with the available products and services not only with in his county but any were in the globe. He is been searching for the products with a mere click of mouse. So the customer -centric business has really gained momentum. CRM plays a vital role in making a business sustainable and to survive in the long run. In the last decade, CRM has evolved from being a mere buzz word to a key element of firms competitive strategy while technology ?based CRM solutions witnessed a roller costar ride especially after the cot-com bust in 200 and 2001 the conceptual and application aspects of CRM have witnessed a steady evolution. The sustainable interested among researches and academicians have resulted up a multifaceted of papers and articles, seminars and conferences have helped in dissemination the knowledge and experience. The promise of early mover advantages perused many firms to invest heavily in technology, analytical tools data warehousing, and restructuring CRM attempts to tie together with in a firm people processes and technological that have until now been separate. This has not been easy. Managers ended up spending a lot if time grapping with change managerial issues, while implementing technologies- oriented CRM solutions. CRM has moved beyond its over-hyped initial stage. There is a realistic assessment of the promised benefits of CFRM among corporate executives and en emerging long-term view of relationship building efforts. A long-term view is required to build a relationship oriented within the organization. Changing mindsets, practice and systems are painstakingly protracted processes requiring perseverance and top management support. This paper tries to adopt and imply the strategic perspective and a managerial orientation to explore and understand various facets of CRM. It would also try to highlight the importance of CRM to the present business people.