Residents Attitudes Towards Effective Factors In Development And Underdevelopment Of Tourism In Ajabshir County, Eastern Azarbaijan, Iran

This research focuses on resident’s attitudes towards effective factors in development and underdevelopment of tourism and presentation of appropriate tourist attraction strategies in Ajabshir County. For achieving the research objectives, data were collected through a questionnaire distributed among residents and an Exploratory Factor Analysis using Principal Component Analysis and Linear Regression Model was carried out. The results reveal that the lack of necessary planning in the field of tourism, destruction of tourist attractions due to lack of conservation, lack of skilled human resources and Lack of information in familiarity with tourism areas, are as the most important tourism underdevelopment factors, and pleasant weather, beautiful and marvelous nature, travel motivation from the surrounding counties, are as the most important tourism development factors and prevention from destruction of tourist attractions and providing plannings in the field of tourism are as a starting point of tourism development and tourist attraction strategies (TAS).