ANALYSIS OF SOCIO-ECONOMIC FACTORS ON THE PURCHASE DECISION OF THREE-WHEELER CUSTOMERS.
- Postgraduate Department, International College of Business and Technology, Kandy, Sri Lanka.
- Faculty of IT and Sciences, International College of Business and Technology, Colombo, Sri Lanka.
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Transport is one of the challenging problems for the general public of Sri Lanka. Due to the failure of meeting public transport needs by bus and railway systems, Three-Wheelers considered as an alternative transport mode of rural and urban areas since the late 1980s. As a result of that more people drive Three-Wheeler as their primary source of income. However, there is a steep reduction in purchases of Three-Wheelers in the last eight years. The objective of this research is to identify the relationship between socio-economic factors and purchase decision of Three-Wheelers. The study analyzed the relationship between personal factors, family background, the standard of living, cost factors and the financial help on the purchase decisions of Three-Wheelers. It was revealed that all the selected factors have positive relationships with the purchase decisions of Three-Wheelers.Out of all the factors, financial help and personal factors have the most significant relationship with the purchase decisions of the customers.
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[Kapila Senavirathna and Prabu Premkumar. (2019); ANALYSIS OF SOCIO-ECONOMIC FACTORS ON THE PURCHASE DECISION OF THREE-WHEELER CUSTOMERS. Int. J. of Adv. Res. 7 (Oct). 184-190] (ISSN 2320-5407). www.journalijar.com
Postgraduate Department, International College of Business and Technology, Kandy, Sri Lanka.
