EVALUATION OF DETERMINANT FACTORS FOR ENTREPRENEURSHIP-MARKETING STABILIZATION OF PORK IN SOUTH KOREA BY CANONICAL CORRELATION ANALYSIS.

This study was performed by canonical correlation analysis (CCA) for prediction of relationshipbetween supply and demand factors of pork in South Korea. The canonical correlations between the supply and demand factors were 0.996 for the first canonical pair (p<0.01).Beginning stocks of domestic pork (BSDP) and production of domestic pork (PDP) provided high contribution to form the first fair of demand factors (W_1), whereasending stocks of domestic pork (ESDP), consumption of domestic pork (CDP), population with age 15 and above (PA15A), and population of employment (PE) highly contributed to the first fair of supply factors (V_1). In addition, BSDP, ESDP, PDP and CDP havea strong predictive powers for the changes of the pork market. Therefore, it is suggested that the results of CCA are able to establish a strategy for stabilizing pork market by the appropriate modification or control of therelated factors to domestic pork supply based on the domestic pork demand.