TRENDS IN INTELLECTUAL PROPERTY RIGHT.

Intellectual Property Rights (IPR), the right to protect the property that is created by our mind. It has been defined as ideas (creative), inventions, creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names and images, words and phrases etc. used in commerce. IPR provide certain exclusive rights to the inventors or creators of that property, in order to enable them to reap commercial benefits from their creative efforts or reputation. The intellectual property protection includes patents, copyrights, trademarks, geographical indications, trade secret, industrial design, semiconductor integrated circuits & layout design, tradition knowledge and plant breeders’ right. IPR is prerequisite for better identification, planning, commercialization, rendering, and thereby protection of invention or creativity. Patent is recognition for an invention, which satisfies the criteria of global novelty, non-obviousness, and industrial application. The Non-Conventional or Non-Traditional trademarks are relatively new in the era of Intellectual Property. The Non-Conventional trademark is a new type of trademark that forms such as scent, sound, taste, touch, color and olfactory marks grew in importance. This paper begins with a brief introduction to the field of Intellectual Property Rights and Laws and Non-Conventional trademarks.