A STUDY ON THE IMPACT OF MEGA SHOPPING MALLS ON SMALL RETAIL BUSINESS SECTOR.

The retail sector in India is witnessing a huge revamping exercise as traditional markets make way for new formats such as departmental stores, hypermarkets, supermarkets and specialty stores.The urbanization, double income families, increased household incomes, a growing exposure to foreign lifestyles, increased aspiration of consumers, health consciousness and the convenience of one-stop shopping are major driving forces focusing the upper middle class consumers to theirfrequent shopping in large scale mega shopping malls.This research work has been conducted to study the Impact of Mega Shopping Malls on the Small Retail Business Sector in Coimbatore City. The findings of the study express that there is an adverse impact on growth and progress of their trade to the level of some extent in few type of business activities.