EFFECT OF SOCIAL MEDIA ON INDIVIDUALS' ATTITUDE AND COMMUNICATION; THAT HOW IT (SOCIAL MEDIA) CREATES AN ATTITUDE TOWARDS HIRING; EVIDENCE FROM STUDENTS/YOUNGSTERS OF PUNJAB, PAKISTAN.

Purpose:-The purpose of this research study is to elaborate the reasons why students/youngsters are fond of social networks, how they create an attitude towards hiring and helpful for them in enhancing their communication and interaction ability with other people that belong to different cultures i.e. Are there any chances that their ability to communicate things can be changed by using social network that train them for better attitude or not? Design/methodology:- We are using the inquiry mode of research in which we use the qualitative approach. Our population is Punjab province’ we select our sample from some Major cities of Punjab province i.e Gujranwala, Sialkot and Gujrat. The sampling technique we are using is the proportionate stratified sampling. Such sampling technique in which we divide our sample size in equal proportion for both male and female students. First we visit colleges that are giving different short courses; we will survey them and interview the students’ and other youngsters. Then fill up the questionnaire from them we prepared regarding the above mentioned topic. Findings:- The result shows that there is a serious impact of the social network on the youngsters’ communication that definitely leads to the improvement in their interaction with other peoples belong to different cultures and thus; it will enable them to interact in an appropriate way as they know how to speak and behave at different places. Moreover; it is found that social network plays a vital role in building an attitude that leads towards the success to be hired. Research limitation:- A limitation is basically the transversal design of the study that leads to the future research work on the topic. Practical implications:- This study basically contributes a vital role to the young generation who are fired due to lack of disseminating the ideas, thoughts or for those who are surfing failure after several interviews. Moreover to find the appropriate site in the meantime is another practical implication as youngsters’ browse internet but they do not know which will be best so this study gives them tactics that how they learn for their attitude.