PRINT MEDIA ROLE IN COMMUNICATING THE KEY CRISIS EVENTS OF NATURAL DISASTERS IN UGANDA.

The study sought to evaluate the effectiveness of print media on communicating the key crisis events of natural disasters in Uganda. Moreover, the study employed a qualitative research designs. The study was investigated using 3 newspaper archives. Whilst, the findings of the study indicate that the print media’s factual coverage for natural disasters helps to build trust for the newspaper in the public sphere and therefore promotes crisis communication because the medium is the message. Moreover, very appealing messages help to enhance crisis communication .whilst inability for the print media to amplify the risk for natural calamities hinders disasters prevention and recovery for the affected people. Notably, government should ensure that the media regulatory bodies monitor the coverage of issues of national concerned or public interest .They should be given priority in the media because disasters have a great negative impact on the health of citizens.