THE EFFECT OF COMMUNICATION ACTIVITIES OF LULEBURGAZ 39 SPORTS CLUB ON CLUB’S RECOGNITION.

This study aims to reveals the contribution level of communication activities of Lüleburgaz 39 Sports Club competing in Turkish Women’s 1st League in the 2012-2013 football season to club’s recognition and their effects on the public. The Descriptive and Relational Research Model was utilized in accordance with the purposes of the study. The information and data collection was performed using the survey method. The information and data were tested with descriptive statistics, correlation analysis and regression analysis. The survey was applied to 400 individuals selected with the random sampling method in Lüleburgaz. It was found that activities aimed at the public, relations with the media and the public’s interest in the club positively affected club’s recognition. The majority (74,4%) of the participants who responded to the survey had been living in Luleburgaz for 8 years or more. It was concluded as a result of the study that club’s communication activities ought to be restructured, relations with the local media ought to be reshaped, and publicity activities and various organizations ought to be held so that the public will recognize and embrace the women’s team.