An Empirical study of Reverse Logistics in online purchase

Reverse Logistics is the key in Online purchasing as number of returns are more due to the consumers buying the products by seeing virtually. Moreover there are more chances that the consumer returning back the products due to item not the one he/she expected, or the product broken in transit or wrong item sent. Online e-tailer is more conscious in Forward Logistics and equal importance to be given to Reverse Logistics as well. Reverse Logistics if properly handled, will give customer satisfaction and will lead the customer to purchase more from the same e-tailer. If returns are not properly handled by the e-tailer it will give negative impact in the minds of the consumer and will result in bad mouth about the e-tailer. In this paper, a survey is conducted and the need of proper reverse logistics system for e-tailer is clearly demonstrated with the results.