STUDY ON CORPORATE SOCIAL RESPONSIBILITY INITIATIVES OF INDIAN COMPANIES.
- Assistant Professor, Amity Business School, Amity University Madhya Pradesh.
- HOD, Amity Business School, Amity University Madhya Pradesh.
- Director, Amity Business School, Amity University Madhya Pradesh.
- Abstract
- References
- Cite This Article as
- Corresponding Author
The purpose of this study is to explore the various definitions anddescriptions of Corporate Social Responsibility (CSR); elaborate upon development ofCSR in India; study the theoretical concepts expounded by various researchers andstudy the deployment of current CSR practices in India. This paper examines howIndia’s top companies view, and conduct their CSR, identifies key CSR practicesand maps these against Global Reporting Initiative standards. The study is divided into various sections: After giving a genesis and background of the subject,the next section gives a review of literature covering various facets and areas, which are touchedupon by corporate social responsibility, including the arguments put forward both for and againstCSR. Further sections deals with the methodology adopted for the study. The fourth section talksabout the Indian experience in the area. The fifth section presents the main findings of the study,collected through the questionnaires sent to all the companies and collated by the research team. The last section enumerates the concluding observation and lessons forfuture.
- JTulsi (2013), “CSR Communication in Emerging Economies: Need for a New Paradigm: A Case Study of a Multinational and an Indian Trans National’s CSR Communication in India”, IJBIT, volume 6 issue 4 April, pp 6677.
- M Indira&Siddaraju V G (2009), “Do Corporates Have Social Responsibility?A Case Study of TVS Motor Company”, The Icfai University Journal of Corporate Governance, Vol. VIII, Nos. 3 & 4, pp 131138.
- V Ashotosh& V. R. S. Vijaya Kumar (2014), “An Analysis of CSR Expenditure by Indian Companies”, Indian Journal of Corporate Governance, Volume 7, No. 2, JulyDecember 2014, pp 8294.
- B Prema (2009), “Economic Empowerment Through Microfinance,An Assessment of CSR Activity run by Forbes Marshall Ltd.”, International journal of business insights & transformation, October 08 March 09, pp 64 74.
- J Tulsi (2013), “MNC CSR in Emerging EconomyConflict Zones A Case Study ofHUL’s NorthEast Operations in India”, VIKALPA, VOLUME 38, NO 4 ,OCTOBER DECEMBER 2013, pp 69 82
- C Barnali& G Neeran (2013), “Efficient Water Management throughPublicPrivate Partnership Model:An Experiment in CSR byCocaCola India, VIKALPA , VOLUME 38 , NO 4, pp 97 14
- W Philippa et al (2013), “Corporate Sustainability/CSR and the Influence of the Independent Director: “100% Pure”NewZealand, European Conference on Management, Leadership & Governance, pp 372380.
- SumonaGhosh (2015), “Proactive Communication of CSR in India: A Distant Dream or Reality?”,Paradigm , 19(2) 115–136, SAGE Publications, DOI: 10.1177/0971890715609845, http://par.sagepub.com.
- K.Nair& J.S. Sodhi (2012), “CSR Practices by SMEs in India: Lessons from Five Case Studies” The Indian Journal of Industrial Relations, Vol. 47, No. 4, April 2012.
[Vikrant Vikram Singh, Dr. Manoj Pandey and Anil Vashisht. (2017); STUDY ON CORPORATE SOCIAL RESPONSIBILITY INITIATIVES OF INDIAN COMPANIES. Int. J. of Adv. Res. 5 (Jan). 2694-2700] (ISSN 2320-5407). www.journalijar.com
Amity Business School, Amity University Madhya Pradesh
