A STUDY ON CUSTOMER SATISFACTION OF HONDA BIKES WITH REFERENCE TO CHINNAMANUR TOWN, THENI DISTRICT.

  • M.Com.,M.Phil., (MBA),PGDCA, Ph.D., SET., Assistant Professor of Commerce, Hajee Karutha Rowther Howdia College, Autonomous and A grade by NAAC, Uthamapalayam- 625 533. Theni District. Tamilnadu. India.
  • M.Com.,MBA.,M.Phil.,NET., (Ph.D.,)Assistant Professor of Commerce, Hajee Karutha Rowther Howdia College, Autonomous and A grade by NAAC, Uthamapalayam- 625 533. Theni District. Tamilnadu. India.
  • M.Com.,,M.Phil.,Ph.D.,Associate Professor of Commerce, Hajee Karutha Rowther Howdia College, Autonomous and A grade by NAAC, Uthamapalayam- 625 533. Theni District. Tamilnadu. India.
  • M.Com., (Ph.D.,) Research Scholar, Hajee Karutha Rowther Howdia College, Autonomous and A grade by NAAC, Uthamapalayam- 625 533.
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Customer satisfaction is important to business from the short term and long term point of view. In short importance we can include worn and repurchase, while in long-term brand image and market share. If a customer is satisfied he will praise product his/her friends, relatives, neighbors or colleagues and he/she may recommend the product to people he/she may intend to buy the same product, or may buy again in near future one satisfied customer may be the best means of advertisement. It can build a brand image in a particular area and gradually shall increase leading to a greater market share. Hence short - term benefits of satisfaction will pave may to long -term benefits empirical evidence regarding extend of negative versus positive word of mouth is some what equivocal. This study has undertaken to know the customer satisfaction regarding Honda bikes in Chinnamanur town, Theni District.

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[A. Sulthan Mohideen, M. Mohamed Ishaq, M. Syed Meera Lebbai and M.Mohamed Ilyas. (2017); A STUDY ON CUSTOMER SATISFACTION OF HONDA BIKES WITH REFERENCE TO CHINNAMANUR TOWN, THENI DISTRICT. Int. J. of Adv. Res. 5 (Jan). 1226-1232] (ISSN 2320-5407). www.journalijar.com

Dr.A.Sulthan Mohideen
Assistant Professor of Commerce, Hajee Karutha Rowther Howdia College

DOI:

Article DOI: 10.21474/IJAR01/2875      
DOI URL: https://dx.doi.org/10.21474/IJAR01/2875

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