Return on Shelf Space- Case of organized retail in India

Shelf space is the place allocated to the products on the retail shelves. Shelf space is very limited to the retailers, due to which retailers are very selective to stock items. Hence, allocating space on the shelf is amajor concern to them. 5 Organized retail stores based in Pune, India were studied to get details on shelf space planning, allocation and using the retail formulas for ROSS their respective return on shelf space (ROSS) and shelf space profitability (SSP) was calculated to get more insights on the importance of Shelf space management. The findings of this case can be used by retailers for shelf space management and visual merchandising decisions.