“SUSTAINING A COMPETITIVE EDGE IN THE CHANGING GLOBAL SCENARIO – BALANCED SCORECARD AND INDIAN BUSINESS ENVIRONMENT – AN EXCLUSIVE STUDY”

India is the world’s fastest growing large economy with GDP being 7.6% and IMF predicts that India would continue to retain this until 2020. (KPMG, Feb 2016). In the next 10 years, India is going to be young and restless as the projected median age in 2030 is 32 years which is much lesser than China and US which are 43 and 39 years respectively. By 2020, most of the countries are going to face labour force deficit including china (-10 million) and US (-17 million) where as India is going to have a surplus of about 47 millions. These metrics evidences, there is an ample of opportunities to explore and exploit the resources in India. The business environment in India is so favourable for companies to establish and reap the benefit. At the same time, this situation leads to increased competition. Thus achieving a Sustainable Competitive Edge would be predominant challenge that companies need to focus on. Competitive Edge is the fact that the company has an advantage over its competitors and sustainability is the ability to continue at a particular level for a period of time. Achieving this two would be core objective of all the company. For this company should develop sound strategies and carry out rigorous action plan to implement these strategies. As an aid to this, Balanced Scorecard could serve as a best tool which can help companies in achieving its core objectives. This conceptual paper, explains the importance of Balanced Scorecard and how it could help companies in achieving its sustainable competitive edge. This paper, theoretically establishes the relationship between Business Strategy and Competitive Edge and Balanced Scorecard as a performance measurement tool acting as a mediating variable which could help companies in achieving Sustainable Competitive Edge.