A STUDY ON CUSTOMERS AWARENESS AND ADAPTABILITY TO GREEN BANKING WITH SPECIAL REFERENCE TO GRATUDATES IN DAKSHINA KANNADA DISTRICT

Green banking is a new concept of banking were in all other activities of banking remains the same, but extra protection is given on sustainability environmental protection through paper less banking. It is that part of banking which aim at reduction of operational cost, improving efficiency and total productivity. This paper makes an attempt to find out the awareness and adoptability of concept of green banking. We know thatIndia is a developing nation were nearly 40% of population are youths. It makes an investigation into the various modes of e ? banking services available to the customers and extent they use the services. It probes the reasons for the failure of services or popularity of service among the customers. Youths around the Mangalore region were interviewed and opinions were collected. Attempt was also made to interact with bank managers to collect their opinion the customer?s request for e services, problems encountered with existing services and attempts made to promote e-services as a part of green banking approach. It is found from our study that majority of the respondents are aware about the word green banking. But not adopted to the e- banking services, the paper concludes with the suggestion that e- banking promotion has to be done more effectively as most of the youth population themselves has not adopted to the use of e- banking as they are integral part in framing the future of the nation . Since India has witnessed demonetization, the effort should be made to promote e- banking as it is the right time which will help in development of the cashless economy where transactions through e -banking makes life easier, and there will be reduction in parallel economy. Country can have complete information about the transactions, there will be accountability, complete record with the govt, circulation of black money which has shadowed equal distribution of wealth and resulted in unrealistic inflation in the country can be encountered and overcome resulting in a welfare state.