THE CORPORATE IMAGE AND ITS IMPACT IN THE PURCHASE DECISION STUDY IN ORASCOM TELECOM CORPORATION DJEZZY BECHAR ? ALGERIA.

This study aimed to identify the relationship between company image and Purchasing decision at Orascom Telecom Djezzy in B?char. The study identifies a community of mobile services users in B?char \"Djezzy Foundation was chosen as a sample of them reached their size (26) customer, for completion of this study, we prepared a questionnaire composed of three sections : Devoted the first part of personal information , the second of them Factors affecting the Enterprise image consists of 12 questions, and Part III ;Purchasing decision consists of (07) question, was this relationship is tested using spss 19 statistical program , there is no impact to the image of the institution on the decision of purchasing for the consumer, And there is found a set of recommendations that can help your organization to adopt this important element