DENTAL MARKETING: YAY OR NAY? – A SURVEY.

Aim: To investigate the effects of dental marketing on a dentist’s career Objective: To evaluate the importance of dental marketing done within the guideline Background:Dental marketing is a way to attracting new patients but it needs to be done in an appropriate way by following the guidelines provided. Dentists have different opinions regarding this issue as some dentists think that they should hold themselves to a higher ethical code instead of acting like a salesperson while other dentists view it as a great opportunity to actively market their practices in order to maintain themselves in the business, especially with the growing interests towards dental health from the public. Materials and Method: A questionnaire survey was conducted among 200 practicing dentists in Chennai. All participants were provided with a list of 12 questions related to dental marketing with answers given for each question. The participants were told to choose only one answer based on their personal opinion. Result:The results from the study indicate the importance of dental marketing to a dentist’s career provided that it is done within the guidelines given by the dental council.