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Online shopping in India is evolving fast and has the potential to grow exponentially in the times to come, as the internet penetration reaches far and wide across the country. However to take advantage of this situation the e-tailers need to meet the expectations of the customers in the form of timely delivery, products assortments, solutions of customer problems, exchange policy, refund policy, payment policy, etc. The success of e-commerce lies on the effectiveness of its backend and supply chain management. In a customer centric market today where a customer is a king, no one can actually afford to bear his disapprovals and dissatisfaction.
[Dr. Radhika Dixit, Prof. Srishti Joshi, Prof. Tamanna Bavishi (2014); The Online Ordeal! Int. J. of Adv. Res. 2 (May). 0] (ISSN 2320-5407). www.journalijar.com
