Vol. 2 (05)

Strategic management practices in Tunisian SMEs involved in the upgrading program

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Abstract

This paper aims to analyze the level of adoption of strategic management in Tunisian companies involved in the program upgrading. It sheds the light on those who adopt strategic management and those that do not. The study is based on a survey measuring the degree of adoption of strategic management. Empirical data were obtained using a questionnaire administered to a representative sample of 276 Tunisian companies. The analysis was performed by an ascending hierarchical classification method using the “Two-Step Cluster” SPSS 18.0. The results showed that strategic management is an undeniable reality. Participation in the construction of strategic choices is recognized and discussed between individuals of different hierarchical levels in companies surveyed.

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How to Cite This Article

Dr. Fakher JAOUA (2014); Strategic management practices in Tunisian SMEs involved in the upgrading program, Int. J. of Adv. Res., 2 (05), 0, ISSN 2320-5407.

Corresponding Author

fakher JAOUA