THE INDIAN DENIM INDUSTRY IN A MARKET DRIVEN ENVIRONMENT.

The Indian denim market is a billion dollar industry and has steady growth year after year but the average denim apparels used and owned by Indian consumer is lower in comparison to United States, Brazil, Europe and China. The Indian denim industry is growing with introduction of new technologies and changing trends. With recent substantial growth in cotton production demonstrates the huge potential that exists for denim. As future business increases a common objective of companies is to have long-term success by having sustainable competitive advantages. Increasing concern about the environment has forced industry to innovate and reduce its environmental impact. The time has arrived where ignoring environmental impacts is no longer viable. This study is an analysis of the Indian Denim industry, the current scenario and challenges, the growth opportunities, key trends, growth drivers and major issues being faced in the Indian denim market and the future potential in the Denim industry as Manufacturers are facing increasing pressures to produce products in an environmentally-sustainable manner, particularly those who compete in the global market and have to comply with foreign environmental standards and regulations. Consumers are also becoming more critical of manufacturers? environmental performance. Textile companies already operate under strict environmental regulations to protect their exports