Vol. 5 (05) pp. 1365-1371 DOI: 10.21474/IJAR01/4257

A GREATER PRICE FOR GREEN GOODSEVIDENCE THAT GREEN MARKETING MAKES CONSUMERS PAY MORE

  • Assistant Professor, Amity University, Lucknow
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Abstract

In today's business world environmental issues plays an important role in marketing. All most all the governments around the world have concerned about green marketing activities that they have attempted to regulate them. For example, in the United States (US) the Federal Trade Commission and the National Association of Attorneys-General have developed extensive documents examining green marketing. There has been little attempt to academically examine the impact of environmental or green marketing activities on consumers. This research aims to study whether consumers will pay more for green products or eco-friendly products. Our results will help in explaining why firms may pledge green production, green marketing and similar activities.

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How to Cite This Article

Alka Singh Bhatt. (2017); A GREATER PRICE FOR GREEN GOODSEVIDENCE THAT GREEN MARKETING MAKES CONSUMERS PAY MORE, International Journal of Advanced Research (IJAR), 5 (05), 1365-1371, ISSN 2320-5407. DOI: https://doi.org/10.21474/IJAR01/4257

Corresponding Author

Alka Singh Bhatt
Assistant Professor, Amity University, Lucknow

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