AN IMPORTANCE-PERFORMANCE ANALYSIS (IPA) FOR ASSESSMENT OF ABSORPTIVE CAPACITY: THE CASE OF MOBILE-COMMUNICATION COMPANY OF IRAN (MCI)

  • MBA Student, Link?ping University.
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This study aims to review the concept of absorptive capacity (ACAP) and then assess MCI from this perspective, whereas there is not any literature related to assessment of ACAP for a mobile network operator. In this regard two questions were developed: What are absorptive capacity dimensions? In which dimension(s) should MCI concentrate? So, the dimensions of ACAP assessment were found through study the literature and then a quantitative study was conducted through sending a questionnaire to employees of MCI. The authors found that MCI has big gap in all of dimensions. So to improve prioritization, importance-performance analysis was utilized.

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[Hamidreza Radmanesh, Mohsen Behdari, Nasrin Aghaee, Negar Rastegar and Mohammadreza Asadzadeh. (2017); AN IMPORTANCE-PERFORMANCE ANALYSIS (IPA) FOR ASSESSMENT OF ABSORPTIVE CAPACITY: THE CASE OF MOBILE-COMMUNICATION COMPANY OF IRAN (MCI) Int. J. of Adv. Res. 5 (Jun). 683-691] (ISSN 2320-5407). www.journalijar.com

HAMIDREZA RADMANESH

DOI:

Article DOI: 10.21474/IJAR01/4466      
DOI URL: https://dx.doi.org/10.21474/IJAR01/4466

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